6 Ways To Improve Conversions Using Google Adwords
Are you new in the pay-per-click advertising business? Do you know the best ways in reaching out to your intended market? If you are a beginner, chances are, these questions sound somewhat complicated. And even with the assumption that you understand your target's information needs, there is no guarantee that they will instantly take action on your product or service offered. But you can get high quality, first rate traffic to your website and increase your campaign's conversion rates with six effective ways that will be discussed here.
Google Adwords pioneer Perry Marshall encourages affiliate marketers and Internet advertisers to make the most of Google Adwords by testing multiple ads against each other, using innovative research methods to track down keywords that convert, and writing clear and concise ads that resonate with the viewer.
Here are six more ways to improve conversions using Google Adwords:
1. Use the 'dynamic keyword' feature to let Google write your headline. If you're not sure how to write your headline, or what keywords to use, select the 'Dynamic Keywords' feature when writing your add where Google will place the search term your visitor type din the search box as the headline. This ad may stand out to a reader who typed in that particular word or phrase, instantly making the ad more 'relevant' to them.
2. Only change one word when testing ads against each other. Perry Marshall encourages everyone to split test ads to track conversions and then pick the most effective ad after the trial period. However, the only way you'll really know what is working is by making very minor edits or modifications to your first ad. Try changing just one word in the headline or keyword in the body copy to find out what really 'clicks' with your viewers.
3. Don't run your ads on the Content network right away. The Content search may not help you get the targeted traffic you want right away, so turn this feature off when you first start out and focus instead on the basic search results pages.
4. Apply the geographic targeting feature. If your goal is to sell products or services locally, then this feature helps you achieve just that. This allows you to reach out to the target market based on their location. Take note that a good number of businesses do not have a target market at international or global level hence advertising may not be applicable in that. In addition, you will definitely have a soaring number of traffic to your website once you refine your Adword reach.
5. Don't use 'www' in your URL link. You don't have to use the 'www' for the link URL, so you can save those extra characters for your website extension instead. This looks better visually, and may encourage more clicks because people will get a fair idea of what they are clicking to when they click on the ad. Just make sure that the link does in fact go to a landing page or sales page so you can make that sale or capture the lead within a few clicks.
6. Write your ad using the headline style. Capitalize the first letters throughout the ad for readability purposes. As you may well know, the headline is among the most important parts of your ad since it is usually the first thing read by visitors. In the same way, you create visual appeal and render your ad more professional by using capital letters on the ad copy.
Marketing with Google Adwords is a powerful technique that most websites can use to find more sales. Creating quality Google Ads is one of the best skills to have when using Adwords - and there are several good training guides available online.
